Of all the things Steve Jobs ever said, this one has to be the most mind-boggling.

That was 2003. We’ve had 10 years to realize just how horribly, awfully wrong that statement was.

Even more comedy gold in that vintage article:

During his presentation, Jobs used Apple’s IChat instant messaging to talk with celebrities around the world, including Mick Jagger, Dr. Dre, and Bono–who drew the largest reaction from the crowd.

“It is a very cool thing for musicians and music,” Bono said in a video. “I want you to know that we appreciate it. Making Apple a crossroads for all kinds of artistic endeavors. That’s why I’m here to kiss the corporate ass. I don’t kiss everybody’s.”

Also, it was a BFD that Apple was partnering with … wait for it … AOL and Pepsi.