How much should an add-in cost?

The PC Doctor and Joe Wikert have both posted enthusiastic reviews about an Office add-in called Intellitabs. It’s a one-trick-pony, but that trick sounds like a good one: it adds tabs to the interface of Excel, Word, or PowerPoint so you can work with multiple worksheets, documents, or presentations from a single window.

Both reviews specifically pointed out the utility’s pricing was completely out of line. As of last week, the company wanted $79 for any one of the three add-ins, with a bundle price of $229 to get all three.

That price was completely insane, and to the company’s credit they announced new lower prices this week. The new price is $29 for each copy of the Standard edition, $59 for a Professional edition, or $99 for all three Professional products.

Sorry, that’s still too high for a simple Office add-in. It’s been many years since I took Economics 101, but I remember the concept of price elasticity of demand pretty well, and my instinct tells me that this add-in (if it does what it promises and doesn’t introduce instabilities) would be a huge hit at $29 for one program that adds this capability to the whole Office suite. I wouldn’t pay $59 unless it did a whole lot more.

Would you pay for this capability? How much?

7 thoughts on “How much should an add-in cost?

  1. This utility adds tabs, so I don’t have to use Ctrl+F6? I’d probably try it if it were freeware, but it’s not worth spending money on.

  2. That initial price was way too high. Having been a FrontPage and Word add-in developer for 8 years, selling Office add-ins is a tough gig. For starters, unlike Photoshop users, most Office users (outside of probably Excel) don’t even know what an add-in is. And if they did, they rarely want to plunk down money for one, no matter what it does. It’s a perception problem (I bought the program, why do I have to pay for even more software to make it do what I want?). When I priced my software, I would follow this rule: It should never cost more then 1/4 of what the host costs.

    Dennis

  3. $0

    I’m with Jon above. If it were freeware, I might give it a try. I still seriously doubt it would make it into my set of standard-install software on every new machine, even if it were free though. Let’s face it, it’s just not annoying enough to make me spend the extra effort…

  4. I can’t imagine why CTRL+F6 is so hard that I need to pay for this. Heck, I can even code AutoHotkey to do this for me if I really wanted. So in this case, no, I would not pay for it. For a powerful, time-saving add-in, I’d pay up to $30, but that’s the limit.

  5. WordToys does something similar for free. ie you can save groups of documents into workspaces so you can open all the dox you need for say a meeting. It also has the open dox in a line along the bottom so I can swop between dox easily with one click. And since word count is on my toolbar anyway, this addin doesn’t do anything I really need that the free version of WordToys does. I actually paid $20 for the professinal Wordtoys as it does lots more beside the workspaces and tabs etc.

Comments are closed.