Via eHomeUpgrade, I read this post from Shelly Palmer, chair of the Advanced Media Committee of the New York chapter of the National Academy of Television Arts and Sciences (I’ve highlighted two key sentences in bold):
An array of technology firms, including major computer and TV-set manufacturers, is pressing federal regulators to enforce new set-top-box rules against the cable industry.
Cable operators are resisting implementation of a Federal Communications Commission rule that would ban the deployment of new integrated set-tops after July 1, 2006, effectively meaning that all new boxes would need to function with the CableCARD conditional-access device.
“The time has come to end consumers’ exclusive reliance on [set-top boxes] provided by their cable company. In fact, it’s long overdue,” Hewlett-Packard Co. executive vice president Shane Robinson said in a Feb. 17 letter to the FCC.
The CableCARD mandate is designed to establish a retail set-top market, and the technology firms maintained that the creation of such a market requires that cable operators support the CableCARD in all new boxes that they provide their customers.
Cable insists that the mandate would drive up box costs without creating new value for consumers.
In a separate letter, H-P joined 11 other companies, including Sharp Electronics Corp. and Dell Inc., in urging the FCC to reject cable’s proposal that the agency should eliminate the ban or postpone its effective date by 18 months.
“The only way to ensure that consumers enjoy the benefits of a competitive marketplace is to maintain the requirement that devices supplied by cable operators rely on the same CableCARDs for security that must be used by equipment supplied through competitive retail outlets,” the companies told the FCC in a Feb. 18 letter.
Read between the lines. The cable companies desperately want to lock you in to their hardware to maximize their profits and reduce your options. Their tactics now include stonewalling and spreading misinformation. The CableCARD initiative cuts their hardware out of the loop, giving alternative hardware providers (including makers of PC-based systems like Windows XP Media Center Edition) the option of tapping directly into the signal that comes over the cable into your home. The underlying technology is sound and secure. Through the use of strong encryption, the cable company gets assurance that only its subscribers will have access to the programming it delivers. Consumers get the option to record, time-shift, and expand their media options.
But the cable industry is doing everything it can to torpedo the move to CableCARD technology. They say it won’t “add value” to consumers. I say they’re dead wrong, and I have a perfect example to prove it.
