Over the weekend, a blog I had never heard of before (msblog.org) got a lot of publicity for passing along an unsubstantiated and highly questionable rumor that supposedly listed the retail prices that Microsoft is going to attach to Windows Vista.
According to this list, the prices of Windows Vista were going to be obscenely high, with typical prices of $500–1000. The list originally appeared on a German site and was picked up with no questioning by author Dennis Fraederich. Trouble is, it didn’t pass the smell test, with obvious errors and some internal problems that should have been obvious to anyone who looked at it for more than five seconds.
And now, the folks at msblog.org have simply deleted the contents of the original post, changing its headline to read “Post pulled due to public flaming.” The comments from readers are gone, too, available only to administrators of the site.
Now, there’s an interesting strategy. Get something wrong? Don’t correct it. Don’t retract it. Don’t apologize. Don’t respond to your critics. Just pull the post, hide the comments, and pretend it never happened, even though a few dozen other sites have already reprinted the bogus information and posted links to the original article.
Look, anyone can make a mistake. And it’s easy to get caught up in the frenzy to post something that appears to be a juicy scoop. But if you want to be taken seriously as a news source, you have to be willing to take your lumps when you get it wrong. Deleting the post is gutless and a complete disservice to your readers.
Am I going to listen to anything else these people have to say? No. Their credibility is now in negative territory.