How publishers lose readers

I subscribe to several RSS feeds from Windows & IT Pro magazine. Generally, they have good stuff, like an article I ran across today, This is how it goes sometimes. The author, Brett Hill, described how a server was infected in a lab, and how that infection got onto the network when the server was moved from the lab into a production environment.

Carl Siechert and I are currently working on a revision of our book, Windows Security Inside Out, so this was very relevant, and I wanted to explore some more.

I clicked the author’s name, which led to a list of other articles and “a blog about thwarting hackers and resolving other security issues.” Sounds great, right? Unfortunately, you and I can’t read that blog unless we pay $5.95 for a one-month pass or buy a print subscription. That’s just dumb.

I like the Salon.com model. Make me click through a special page and see an ad to get to the content behind the paid firewall. But let me see it.

Sorry, Brett. I won’t be reading your blog, and I’m probably going to take your magazine off my list of subscribed feeds. Too bad.

Help me clean up sleazy ads

Longtime readers of this site may have noticed that I included Google ads when I implemented a site redesign the site a few months back. I like Google ads because they’re unobtrusive and they’re targeted. I’m not going to get rich off them, but they help pay the hosting fees.

Lately, though, I’ve noticed that some sleazy ads are starting to show up here. In particular, I’ve seen two ads in recent days for so-called “PC scans” that promise to find problems on your PC and then offer to “fix” them for you – if you pay them $29.95 or more.

I’ve done enough research on these sites to know that they are as close as it gets to out-and-out ripoffs. I am grateful to Google that they allow me to block any domain that I choose. I’ve blocked the two sites in question. The downside for me is that I lose the opportunity to make a few pennies off these sleazy sites. The upside is that I get to sleep better at night knowing that I’m not serving as a portal to rip-off artists.

Unfortunately, these creeps are like spammers. They change domain names regularly, and it’s just a matter of time before they show up again, selling the same crap under a different name.

You can help me out. If you see a Google ad that you feel is inappropriate, Send me a note. Be sure to include enough details so I can check it out, especially the full URL as it appears in the ad. Remember, I may not see the same ads you do, so details matter.

Thanks for your help.

Is Google dying?

Daniel Brandt of Google-Watch says Google is dying. Or, more accurately, its abaility to index pages on the Web is severely broken:

On sites with more than a few thousand pages, Google is not indexing anywhere from ten percent to seventy percent of the pages it knows about. These pages show up in Google’s main index as a listing of the URL, which means that the Googlebot is aware of the page. But they do not show up as an indexed page. When the page is listed but not indexed, the only way to find it in a search is if your search terms hit on words in the URL itself. Even if they do hit, these listed pages rank so poorly compared to indexed pages, that they are almost invisible. This is true even though the listed pages still retain their usual PageRank.

I have been complaining about this since April 2003, and it has become more visible in 2004. There is no method to Google’s madness, which is another way of saying that this phenomenon is not characteristic of any particular type of site. It is happening across the entire landscape of large sites. […]

I first noticed [this problem] in April 2003. That was the month when Google underwent a massive upheaval, which I describe in my Google is broken essay. When that essay was written two months after the upheaval, it would have been speculative to claim that the listed URL phenomenon was a symptom of the 4-byte docID problem described in the essay. It was too soon. But sixteen months later, the URL listings are beginning to look very widespread and very suspicious. It’s a major fault in Google’s index, it is getting worse, and it is much more than a mere temporary glitch.

Basically, Brandt claims that Google’s index is limited to approximately 4 billion pages by the numbering structure it uses. Now that its index of listed pages has reached trhat limit, the only way for a new page to get added is for an old, obsolete one to fall off.

If this is true (and the argument appears to be quite plausible and well reasoned), then this is sobering indeed.

Glad I didn’t buy into the IPO.

Register? I don’t think so…

Adam L. Penenberg has an excellent essay in Wired News: What, Me Register? He tells how he (and others) circumvent the annoying registration requirements of Web sites, mostly news-related ones:

Depending on my mood, I’m a 92-year-old spinster from Topeka whose hobbies include snowboarding, macramé and cryptology; the CEO of a successful high-tech firm in Bumblebutt, New York, whose company has a market capitalization of four cents; or an Alaskan mango grower. What magazines do I read? Soldier of Fortune, Modern Bride, Granta and High Times. Date of birth? Dec. 7, 1941. July 4, 1976. Jan. 1, 1901. My name? Jed Clampett, Mustang Sally or Freddy Fudbuster.

Much more creative than my collection of fake identities, I admit. But I agree with his point completely: I strongly suspect that most of the information people are submitting is bogus, so why perpetrate the fiction? Why annoy everyone to collect dubious information for the sake of advertisers?

Update: See this post for some other suggestions on how to avoid annoying sign-in requirements on Web sites.

RSS demystified

Wondering about RSS? Here’s an excellent introduction that explains all about feeds and aggregators.

If you’re visiting this Web site and others at irregular intervals in your Web browser, I strongly encourage you to learn about RSS. By using an RSS aggregator, you can skip the tedium of checking all your favorite Web sites and trying to figure out if anything’s changed. Your RSS aggregator does the checking for you, and whenever something new appears, you’ll be the first to know about it.

If you’re just getting started out, consider using Bloglines. You sign up for a free account, and then start adding sites to your list. From that point on, you can go to Bloglines and see all your subscriptions in one place. (Hint: Do a search on Bloglines for my name and you’ll have a chance to preview what the service looks like as well as to subscribe to my RSS feed by just clicking on a link.)

New RSS feeds

I’ve redone the templates for the RSS feeds generated by this site. It took a little prodding from Robert Scoble, who said he was going to drop any feed that didn’t publish full text. So OK, I now publish full text. No more wimpy excerpts. Robert, are you happy now?

You can take your choice of RSS 2.0 or RSS 1.0, both with full feeds. Icons are at the bottom of the right column on the main page.

Should pirates get SP2?

I bookmarked this column by Bruce Schneier some time ago but am just getting around to discussing it here. It’s titled, Microsoft’s actions speak louder than words:

Initial news stories reported that Microsoft would make this upgrade available to all XP users, both licensed and unlicensed. To me, this was a smart move on Microsoft’s part. Think about all the ways the company would benefit. Licensed users would be more secure and happier. Worms that attack Microsoft products would be less virulent, so Microsoft wouldn’t look as bad in the press. Microsoft would win, its customers would win and the Internet would win. It’s the kind of marketing move about which best-selling books are written.

Then Microsoft said the initial comments were wrong; SP2 would not run on pirated copies of XP. Only legal copies of the software could be secured. This is the wrong decision, for all the same reasons that the initial decision was the correct one.

[…]

This decision, more than anything else Microsoft has said or done in the past few years, proves to me that security is not the company’s first priority. Here was a chance for Microsoft to do the right thing: to put security ahead of profits. Here was a chance to look good in the press and improve security for all its users worldwide. Microsoft says that improving security is the most important thing, but its actions prove otherwise.

Well, I agree, mostly. It would be nice if SP2 was available for everyone, in the interests of making the Internet at large a safer place.

But I think this may be a bit of a red herring, too. This block occurs for what I suspect is a very small group of people who are running truly pirated copies of Windows XP. These copies are downloaded from warez sites and use product keys that were originally intended for use on volume licensed copies. It does not include those that were sold through gray-market channels, or those where someone has activated an extra copy or two. Technically, those are pirated copies as well, but they will have no trouble upgrading to SP2.

Schneier hints at the reality underlying all this: Anyone running one of these specific pirated versions of Windows XP knows full well their copy is illegal. They get reminded of it every time they try to download an update. And I suspect that the overwhelming majority of people who run one of these pirated copies will be able to find a “cracked” version of SP2 at the same place they got their original CD.

I would be curious to see whether one of these volume-licensed copies of Windows XP will be upgradable to SP2 using a CD or a separate download. I don’t have a pirated copy of Windows XP to test with, however.

Become a Master Googler

I’m continually amazed at the number of people I meet who still don’t know about Google, the amazing search engine that helps you find just about anything on the Internet. Go to Google’s home page, type a word or phrase into the search box, click the Google Search button, and prepare to be amazed.

If you’ve already discovered Google, here’s how to do more with it. Go to the Google Web Search Features page and read about the advanced features available to anyone willing to roll up their sleeves. You can look up the meaning of a word, translate a word, paragraph, or entire page into another language, find phone numbers, track down a map of a street address, and do much, much more.

And don’t miss the Google Toolbar, a lightweight, easy-to-install add-in that puts a Google input box (and several more tools) into Internet Explorer, so you can search from any page…

How did we get along before Google?

All about About.com

A number of people have asked recently why I no longer work for About.com. Maybe this link will help explain: Class Action Lawsuit Against Primedia Inc., About.com and Scott Kurnit – Levinson et al v Primedia et al.

In a nutshell, the past and present management of About.com and its parent corporation lied, cheated, and defrauded those of us who worked hard to make the service successful. I hope this lawsuit will help bring them to justice.