I continue my quest to find the Worst. Review. Ever.
There have been many worthy candidates, but today’s entry from Om Malik deserves special praise.
Microsoft sent him a Zune for review. So instead of sitting down and actually opening the box, he reads a bunch of other reviews and in the time he could have been, you know, writing the review, he pens this:
It is now 10.09 AM and the box remains unopened. The reviews have soured me on the device already. Is there a point to another review of the device, given that the gigabytes of coverage already devoted to Zune? What do you think? Should I open the device, and give it a shot? I have a new Lenovo laptop sitting next to me, loaned by Lenovo people just for this specific review. (Now that laptop is seriously sweet, despite the WindowsXP!)
Gee. Maybe you could answer some of those questions if you actually opened the box. And your credibility might go up a notch if you formed your own opinion independent of all those other reviews you read.
I’ve never seen a more graphic representation of the Silicon Valley Echo Chamber in action.
News flash! My esteemed colleague Carl Siechert notes that Om has opened the box and updated his post. Carl calls special attention to the sentence I’ve bold-faced below:
I have opened the box, and set up the Zune and have played around with it for an hour or so. I need a few more hours to do an in depth review, but the initial reaction has been mixed. The device when it come to looks and usability is definitely though not quite as smooth as iPod, is still pretty intuitive. The software side of things, well that is another story. But need more time to make an honest assessment. More tomorrow!
Carl says, “He should’ve left it in the box.” Me? I am sincerely hoping that Om will give us a detailed account of the back-in-the-box experience when he packs the device up to return it to Microsoft. That would be the perfect counterpoint to this and this and this.
…Further update. That “more tomorrow” part? Hah. That was Thursday. It’s now Sunday. Not a word.
This has been another episode of Short Attention Span Theater.