I know, I know. You’re as sick of this as I am, maybe more so. But The Inquirer amplified this weekend’s follow-up story in The Business, in which Tony Glover tried to defend his original report and only made it more muddled. And then Gizmodo picked up the Inky’s story, also without questioning it. Sigh. Both of those sites have many more readers than this one.
So, let’s see if we can put a wooden stake through this story, once and for all. Glover’s follow-up story hinges on this paragraph:
Alistair Baker, Microsoft’s UK managing director, told The Business: “Microsoft’s digital rights management [DRM] software generates a licence key to give the DVD content owner total control over how the content is viewed. This could mean watching a film only once, or over a limited period.”
He didn’t follow-up with Microsoft to see if he was drawing the correct conclusion from Mr. Baker’s remarks, so I put in a call myself. I got this reply from Marcus Matthias, Product Manager of the Windows Digital Media Division:
Alistair Baker’s comments broadly addressed the capabilities of WM DRM. These capabilities are focused on digital distribution within the PC ecosystem and networked devices, and more importantly, for content in the Windows Media format. They do not extend to today’s DVDs which use MPEG2. As to how this applies to next generation DVDs, it doesn’t — there’s no connection with WM DRM. To address the original premise of the story, Microsoft has no plans to create a cheap, disposable DVD.
This is confusing technology. I got a few technical details wrong in one of my earlier posts, which I’ve since corrected following some discussions with the people who actually designed the Windows Media software. The HD DVD format will use Advanced Access Content System (AACS), not Windows Media DRM, which will be used for downloading content and streaming it over a network.
Anyway, I don’t know how much clearer it gets. No cheap, disposable, pre-recorded DVDs. No story.