Scott Kidder asks, ScottKidder.com: How Many Blogs Did AOL Buy, Exactly?.
The press release announcing AOL’s acquisition of Weblogs, Inc. says the network consisted of 85 “topical websites” – which certainly sounds valuable. But Scott did a count of active sites – after eliminating personal journals, sub-blogs built from a larger site’s category feeds (like Engadget: Wireless), dormant sites, those that were built for events, and those that are infrequently updated – and came up with 31.
Hey, 50 is the new 30, so why can’t 85 be the new 31?
Meanwhile, Tristan Louis runs the numbers on the deal. When I plug my own stats into his spreadsheet, it looks like this site is worth somewhere between $140,000 and $225,000.
Please make checks payable to cash.
Ed Bott 